Honest design

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Zhang Fei

  Dideroth's "Ten Principles of Design" was a theory from 50 years ago, but Teacher Zhang Fei has been reminding himself throughout his years of creation that "Design is honest." This is also the theme of this lecture. He demands that he always follow the essence of design and avoid making his work too commercial.
       Designers often waver between themselves and the market, which is difficult and realistic. On the road of architectural and industrial design, it is worth asking yourself frequently whether you have honestly faced yourself and whether you have done honest design. And the excellent works created will eventually be truly respected by people.