Tongxiang Yunxiu Workshop

The design aims to create a landmark fashion hub that seamlessly blends modern aesthetics with Eastern cultural elements, meeting the Group’s future development needs while fostering a people-centered environment that serves as a spiritual and cultural home for employees. In the facade design, extensive use of red brick establishes a dominant visual identity that echoes the unique characteristics and aesthetic aspirations of a fashion enterprise. A large-scale, continuous brick curtain wall has been employed, with parametric design used to control the rotation of the bricks’ longer edges, thereby producing soft yet dynamic light-and-shadow effects. The west-area guardhouse, entrance feature wall, water-feature runway, and experience center are arranged in a linear sequence along the main axis, following pedestrian circulation patterns to create a sense of ritual and order. Within the campus itself, a consistent proportion of colonnades and solid walls is employed throughout.